Nykaa



 It is an Indian e-commerce company, founded by Falguni Nayar in 2012 and headquartered in Mumbai. It sells beauty, wellness and fashion products across websites, mobile apps and 100+ offline stores. In 2020, it became the first Indian unicorn startup headed by a woman.

Nykaa sells products which are manufactured in India as well as internationally. In 2015, the company expanded from online-only to an omnichannel model and began selling products apart from beauty. As of 2020, it retails over 2,000 brands and 200,000 products across its platforms.


Falguni Nayar, a former managing director at Kotak Mahindra Capital Company, founded Nykaa in April 2012. It was launched as an ecommerce portal curating a range of beauty and wellness products. The brand name Nykaa is derived from the Sanskrit word nayaka, meaning actress or "one in the spotlight". The website was first launched around Diwali 2012, and was available commercially in 2013.

In 2015, the company expanded from online-only to an omnichannel model and began selling fashion products.

In October 2020, the company launched Nykaa Man, India's first multi-brand ecommerce store for men's grooming. The company expanded into fashion by launching Nykaa Design Studio, which was renamed to Nykaa Fashion.

In 2020, Nykaa launched Nykaa PRO. It is a premium membership program that provides users special access to professional beauty products and offers via the Nykaa App. In Dec 2020, Nykaa Fashion launched its first store in Delhi, making the fashion business omnichannel

Fundraising and IPO

Since 2012, Nykaa has raised money through multiple rounds of funding. In March 2020, it raised ₹100 crore (US$13 million) from Steadview Capital, thus making it a unicorn startup valued at ₹85 billion (US$1.1 billion). This was followed by another tranche of ₹67 crore (US$8.4 million) funding by Steadview in May 2020.Two Bollywood actress invested in the company through secondary funding. Katrina Kaif invested ₹2.04 crore (US$260,000) in the company in 2018, and Alia Bhatt invested ₹4.95 crore (US$620,000) in July 2020. In November 2020, global asset management firm Fidelity invested in the company through a secondary sale of shares from an existing equity investor.


Nykaa opened its initial public offering (IPO) on 28 October 2021.[23] The IPO was oversubscribed 81.78 times, raising ₹5,352 crore (US$670 million) at a valuation of US$7.4 billion. Nykaa was publicly listed on the NSE and BSE on 10 November 2021, and its price rose by 89.2% on opening day, valuing the company at nearly US$13 billion. Founder Falguni Nayar, who owned a 53.5% stake in the company, became India's wealthiest self-made female billionaire. By end of May 2022, Nykaa's shares were as high as ₹1,390 apiece on the BSE.

House of brands

Nykaa has a series of in-house brands within beauty and fashion. Some of them include:

Nykaa House of Brands – Nykaa Naturals, Nykaa Cosmetics, Kay Beauty

Nykaa Fashion – Nykd by Nykaa, 20 Dresses, RSVP, Mondano, Likha,Pipa Bella

In 2015, Nykaa launched its collection of in-house beauty products via Nykaa Cosmetics and later expanded it across categories of Eyes, Nails, Face, Lips. The Nykaa Naturals portfolio is a collection of skincare and personal care products. In early 2019, the brand launched its Wanderlust Bath & Body collection, and later in the year introduced a beauty line with the iconic designer Masaba Gupta, Masaba by Nykaa.


Partnerships and acquisitions

In May 2019, Nykaa acquired 20Dresses.com, a private women's styling platform.[44] The same year, it launched its first celebrity partnership brand, Kay Beauty, with actress Katrina Kaif.

In 2021, Nykaa Fashion acquired the India fashion jewellery brand, Pipa Bellaand the Indian skincare brand, Dot & Key.

In 2022, Nykaa acquired an 18.51% stake in beauty brand Earth Rhythm. Earth Rhythm is an Indian skincare brand that aims to deliver smart and safe skincare products.

Security and privacy issues

On 18 November 2019, an API flaw was detected in Nykaa Fashion's internal systems that allowed a potential attacker to log in to any user account if the attacker had access to the user's email ID. This could potentially have put users' data at risk of being hijacked. Consequently, the company fixed the security vulnerability.